Supervises day to day operations

Associate Producer of the documentary We Paid Let Us In! The Legend of Abstract Mindstate.  

Tour management and support for artists under the Honest Management umbrella. 

Implements and oversees all merchant account activity. 

Identify as well as secures brand partnerships for Honest Management and all related entities.

Oversee administration for all Honest Management related entities.

Oversaw 10 regional market managers in B2B & B2C marketing program creation and implementation, identifying opportunities to improve brand perception and supervising merchandising and sponsorship efforts that increased brand awareness by 45% nationally.

Trained distributors, managers, and staff in sales and marketing strategies, instructing on product information and creating sales scripts to ensure adherence to sales and negotiating best practices.

Designed effective experiential marketing strategies for numerous spirit brands, executing innovative sampling programs for major brands including Absolut, Glenlivet, and Seagram’s at clubs and restaurants; managed consumer engagement to ensure premium experience and increase sales.

Managed 13-member account management team, developing proposals, presentations, and budgets for marketing campaigns to deliver all projects on time and within budget.

Spearheaded client relationships, collaborating to ensure programming aligned with brands; utilized interpersonal communication skills to develop trust with clients, securing key stakeholder satisfaction.

Conceived and implemented branding strategy that successfully positioned Conjure in Illinois market, increasing merchandising locations from 50 to 500 and exceeding sales goals by 25%; oversaw growth of brand to third largest among Cognac in Illinois behind only Hennessy and Remy.

Directed cross-promotional programs with beauty and fashion products, identifying brands compatible with Conjure and securing partnerships to increase brand exposure and bolster strategic positioning.

Coordinated merchandising with store and restaurant owners, facilitating effective product and shelf placement to increase sales and brand awareness.

Developed key performance indicators (KPI’s) based on market research and data analysis, tracking sampling programs and number of sales to facilitate process improvements and objective completion.

Devised and executed cost-cutting strategies that ensured client satisfaction while maintaining financial solvency for program budgets of up to $1.5M.

Guided New York media day for Beam Global, conceiving innovative strategy and setting that enabled press members to experience marketing campaigns across multiple brands as customer would.

Managed promotional campaigns for major liquor brands, managing market trend research, competitive analysis reports, program sell-in, and strategic brand partnerships; planned more than 500 promotional events per year, enhancing sales by up to 11%.