Lee Majors

Lee Majors has been executing management duties for Abstract Mindstate since the groups inception. He is no stranger to music and entertainment, particularly from a business perspective. Majors is a consummate professional with extensive experience in training and development, cross-functional collaboration, team building, process improvement as well as implementing procedures that streamline workflow, stimulating collaboration. He is a leader who utilizes interpersonal communication skills to create effective synergy to achieve organizational objectives. A  proven detail-oriented executive adept at devising and executing innovative marketing strategies that bolster brand awareness, Lee Majors has been heralded for improving strategic positioning and strengthening revenue streams.

Notable Highlights | Past & Present

  • Supervises day to day operations

  • Associate Producer of the documentary We Paid Let Us In! The Legend of Abstract Mindstate.  

  • Tour management and support for artists under the Honest Management umbrella. 

  • Implements and oversees all merchant account activity. 

  • Identify as well as secures brand partnerships for Honest Management and all related entities.

  • Oversee administration for all Honest Management related entities.

  • Oversaw 10 regional market managers in B2B & B2C marketing program creation and implementation, identifying opportunities to improve brand perception and supervising merchandising and sponsorship efforts that increased brand awareness by 45% nationally.

  • Trained distributors, managers, and staff in sales and marketing strategies, instructing on product information and creating sales scripts to ensure adherence to sales and negotiating best practices.

  • Designed effective experiential marketing strategies for numerous spirit brands, executing innovative sampling programs for major brands including Absolut, Glenlivet, and Seagram’s at clubs and restaurants; managed consumer engagement to ensure premium experience and increase sales.

  • Managed 13-member account management team, developing proposals, presentations, and budgets for marketing campaigns to deliver all projects on time and within budget.

  • Spearheaded client relationships, collaborating to ensure programming aligned with brands; utilized interpersonal communication skills to develop trust with clients, securing key stakeholder satisfaction.

  • Conceived and implemented branding strategy that successfully positioned Conjure in Illinois market, increasing merchandising locations from 50 to 500 and exceeding sales goals by 25%; oversaw growth of brand to third largest among Cognac in Illinois behind only Hennessy and Remy.

  • Directed cross-promotional programs with beauty and fashion products, identifying brands compatible with Conjure and securing partnerships to increase brand exposure and bolster strategic positioning.

  • Coordinated merchandising with store and restaurant owners, facilitating effective product and shelf placement to increase sales and brand awareness.

  • Developed key performance indicators (KPI’s) based on market research and data analysis, tracking sampling programs and number of sales to facilitate process improvements and objective completion.

  • Devised and executed cost-cutting strategies that ensured client satisfaction while maintaining financial solvency for program budgets of up to $1.5M.

  • Guided New York media day for Beam Global, conceiving innovative strategy and setting that enabled press members to experience marketing campaigns across multiple brands as customer would.

  • Managed promotional campaigns for major liquor brands, managing market trend research, competitive analysis reports, program sell-in, and strategic brand partnerships; planned more than 500 promotional events per year, enhancing sales by up to 11%.